One of the UK’s most innovative financial planning firms
Legado’s platform is enabling one of the most innovative financial planning firms in the UK to deliver a new era of family financial planning.
Read time - 3 minutes
Challenges
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Need for an experience that enhanced the customer relationship, instead of replacing it.
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Difficulty supporting customers to manage their life planning.
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Challenge in enabling customers to securely share digital key documents and life planning with loved ones.
Solutions
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Highly personalised digital experience, utilising our modular vault to create an experience that allowed the client’s advisors to more effectively manage their relationships, instead of replacing them with faceless tech.
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A guided life planning tool, with checklists for key planning documentation and an intuitive progress indicator for how well managed their life planning was.
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A seamless collaboration experience using our sharing capability to allow customers to invite in their loved ones and other professional advisors to support the life planning process.
Why were we needed?
The Client approached Legado with a needed for a highly personalised digital experience for their advisers to exchange key documentation with their customers, and enable those customers to manage not just their financial planning, but their full life planning within the experience.
The Client wanted the peace of mind of industry leading security, and the flexibility to take on just the functionality they needed, to create the experience they wanted for their customers. Within the digital experience, the Client wanted their customers to be directed intuitively through all the steps of their key life planning, as well as the ability to share their life planning with their loved ones within the platform.
What did we do?
The Client partnered with Legado to build the ultimate family financial planning platform using our Digital Vault. In the fully white-labelled platform, customers are able to manage both their key life planning and financial planning within appropriately defined sections. The customer is guided through their family life planning with suggested documents within each section to be uploaded, and a scoring system to gamify the experience of optimising life planning.
Our sharing capability allows the customer to extend their planning to their loved ones and key advisers, creating a collaborative planning experience that optimises workflows for all advisors and leaves no stone left unturned. The Client has also leveraged our notifications framework to keep customers to continuously engaged throughout their planning experience, and ensure they’re always connected to the information they need.
What was the impact
- Improved client experience by offering a secure, accessible place to store important documents, leading to increased trust and satisfaction.
- Unexpected uplift in sales, with around 150 clients per month adopting the service and returning to review or update their wills.
- Stronger client engagement and retention, with clients returning and referring others due to the added value of the digital vault.
- Internal team buy-in and advocacy, as staff recognised the value for their own use and confidently promoted it to clients.
- Broader use cases discovered, with clients using the platform creatively (e.g., storing manuscripts), expanding its perceived value beyond legal documents.
Want to see how it all works?
